At the heart of my brief was the need to gain a novel and detailed understanding of the material and everyday worlds of five young luxury brand users in London, providing crucial context for key internal R&D and marketing processes. By conducting visual ethnography in their private spaces, I was able to gather deep qualitative insight, offering the client unprecedented access to the perspective of a potential customer, challenging assumptions and fostering new ways of thinking.

'' Marco's immersive approach to understanding our young luxury brands' users in London pushed our boundries and exceeded all our expectations. Working with him was an absolute delight and I couldn't be happier with the results''
Creative Director​